Search Engine Optimization: A Career Guide

Within a very short span of time, search engines such as Google and Bing have cemented their positions in the global search engine market. The pedestals that they stand on now can be credited to the tremendous improvements and aids they provide to the functionalities of businesses around the world.

Search Engine Optimization: A Career Guide

Be it online retail stores or information search, these giants have truly globalized the businesses. It is well known that more than 85% of the traffic is directed towards the first search result that pops out of a search engine. Thus, in an era where search engines hold so much importance, companies have drawn their swords to battle it out for that top spot in keyword search.

Thus, the value of Search Engine Optimization has increased immensely in modern business. Websites that are more user friendly and have quality content are much more adept at attracting customers. SEO friendly websites ascertain that the products, solutions and services being sold online are much more accessible to the customers.

Rightly so, the demand for SEO experts has risen immensely in the market. The value that SEO experts add to a client’s business are immense, and thus these are hot skills in the market right now. SEO has given rise to a number of SEO training institutes in and around Delhi which provide wonderful opportunities to aspirants to take the industry by storm.

SEO as a Career


Before getting into an SEO expert profile, aspirants learn the trick of the trades in SEO training institutes. These can be picked up from various available SEO courses in Delhi. Working in an SEO profile requires expertise in 3 fields:

  1. Optimizing websites using content that’s keyword rich,
  2. Creating and implementing relating plans that upsurge page rank and
  3. Tracking the performance of the efforts across various different platforms and search engines.

The purpose of these activities is to increase the accessibility of a website, so that crawlers of search engines find it much easier to traverse the web site. This in turn improves the rank of a website and its visibility in the virtual world.

Growth opportunities


With the SEO industry booming, the growth opportunities in this area are immense. There are different jobs varying from SEO experts to entry level coordinators to SEO Specialists and Directors and specialists. Thus, growth opportunities are never an issue in this growing field. The various SEO training institutes provide different courses which will help you upgrade your skills and work constantly

Job Profile


The job profile of an SEO expert is such that it requires an individual to perform elimination of duplicate content, develop a keyword strategy, baiting and link building, architecture improvement, usability and website design, website ranking analysis. Both online and offline SEO techniques fall under the domain of an SEO experts and they need to excel in both.

Thus, the SEO industry is a great place to start your career with. Owing to the boom in the industry and the immense growth opportunities in the sector, SEO professionals are ruling the roost in the industry with best in class compensation and interesting work. To take the first mover advantage it is necessary to enroll for the best and reliable SEO course in Delhi. Before you invest your time and money, make it sure you check their client list, experience and about the trainers.

Sanjana, an SEO Professional and content writer. She has published articles in various blogs. She loves to write her own observations and experiences and she also wants to share her opinion. Get more information about SEO Training and SEO Institute here.

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