Have you been wondering what Search Engine Optimization, or SEO as it is commonly known, is? If so, you are not alone. Many people have heard of SEO, but have no idea about what it actually is. For most people, SEO is some fancy internet jargon that overpriced internet marketing firms use to sell their services.
SEO is much more than hype. If you have already done a search on the term, you may have noticed that the results quickly go to firms that can provide the services for you. It is very difficult to search and actually find out what SEO is. That is because of expertly executed search optimization by the firms you see at the top of the results.
They don’t want to you to get to the pages that tell you how to optimize your website on your own. They want to do it for you. Wouldn’t it be nice if your website was that prominent also?
That is in essence what search engine optimization is. It is a complex science of best practices used to get your website listing at the top of the search engines. It is preferred to sponsoring a listing, because studies have shown that consumers are reluctant to click the sponsored listings. They equate a sponsored listing with a website of low caliber or heavy commercial focus.
How Search Engines Are Supposed To Work
In a fair and true Internet, search engine results would be based upon popularity. Someone browsing the Internet would search for a topic, and be presented with a webpage that is not only the most relevant, but also the most popular (based on visits). While this is great for someone searching for information, it makes it very difficult for a new website to gain any web presence.
As the amounts of search engines increased, search engine companies became competitive in how they find and list relevant information. New search engine technology includes and ranks results that are popular to your network of social media contacts, as well as sites that you have visited before. Now, in addition to relevancy and popularity, your site must also compete with sites that are viral and regularly seen by the viewers you are competing for.
Why SEO Developed
Website owners needed to begin creating ways for their new sites to compete with more established and popular sites. They also had to compete with the expensive sponsored listings. A method of encouraging the search engines to list a website higher naturally evolved. Search engine optimization was now the next must have in web development.
If you are looking to get better search engine results, it is important to use some form of optimization. You can visit your library, take a class, or even hire an SEO specialist – but if you are looking to be top ranked, you going to have to do something.
There are many forums to find valuable information about how to complete SEO optimization on your own website. If you do not have the time to learn about web design, SEO, etc, then it may be time to start looking into hiring a company to handle all your search engine marketing.
Ryan Duncan is an internet marketing specialist in the San Antonio area. He has been practicing SEO, digital marketing, website design for 8 years and recently founded the company Funnel Boost Media. Helping local clients with their online marketing campaigns, Ryan is driven by helping business owners realize the power of internet marketing.